Are you looking for the best keyword research tools to help you optimize your website’s content for SEO in 2023? Look no further.
In this article, I’ll will introduce you to the top 5 free keyword research tools that can help you improve your website’s search engine ranking, drive more organic traffic, and boost your business revenue.
Introduction
Keyword research is an essential aspect of SEO. Understanding about red vs blue ocean strategy is essential before doing the research.
It helps you identify the most relevant keywords and phrases that your target audience is using to search for information related to your products or services.
By incorporating these keywords into your website’s content, you can increase your chances of ranking higher in search engine results pages (SERPs) and attracting more qualified traffic to your website.
However, conducting keyword research manually can be a time-consuming and tedious process.
Luckily, there are many keyword research tools available that can help you automate this process and save you a lot of time and effort.
Let’s dive in!
Top 5 Free Keyword Research Tools for SEO in 2023
Here are the top 5 free keyword research tools that you can use to improve your website’s SEO in 2023.
1. Google Keyword Planner
Google Keyword Planner is a free keyword research tool offered by Google that allows you to find keywords and phrases related to your products or services.
You can use it to generate keyword ideas, get historical statistics and forecasts, and see how keywords may perform in different locations and devices.
Why Like It
- It’s free and easy to use.
- It provides you with accurate data from Google’s search engine.
- It helps you find relevant and high-traffic keywords.
How It Works
- Sign up for a free Google Ads account.
- Navigate to the Keyword Planner tool.
- Enter your seed keywords or website URL.
- Filter the results by location, language, search network, and other options.
- Analyze the keyword ideas, search volume, competition, and other metrics.
- Select the most relevant and high-traffic keywords for your SEO strategy.
Price: Google Keyword Planner is completely free to use. However, you need to have a Google AdWords account to access the tool.
2. Ubersuggest
Ubersuggest is a free keyword research tool developed by Neil Patel.
It allows you to generate keyword ideas, analyze the competition, and track your rankings. You can also use it to get content ideas, backlink data, and site audit reports.
Why Like It
- It’s free and user-friendly.
- It provides you with comprehensive keyword data, including search volume, CPC, and difficulty.
- It offers you additional SEO features, such as content analysis and backlink research.
How It Works
- Go to Ubersuggest website.
- Enter your seed keywords or website URL.
- Select the language and location you want to target.
- Analyze the keyword ideas, search volume, CPC, competition, and other metrics.
- Check the related keywords, questions, and prepositions for more ideas.
- Use the content ideas and SEO features to improve your website’s performance.
Price: Ubersuggest is completely free to use. However, there is a paid version available that provides additional features such as daily rank tracking and more detailed SEO reports.
3. Keyword Surfer
Keyword Surfer is a free Chrome extension that provides you with keyword data directly on your Google search results page.
You can use it to see the search volume, CPC, and competition of any keyword without leaving your search page.
Why Like It
- It’s free and easy to use.
- It provides real-time SEO data for Google search results.
- It shows you the search volume, estimated traffic, and CPC for any keyword.
- It gives you related keywords and backlink data for the top-ranking pages.
- It helps you optimize your content for specific keywords and topics.
How It Works
- Install the Keyword Surfer Chrome extension.
- Go to Google and enter a seed keyword.
- Keyword Surfer will display the search volume, estimated traffic, and CPC for that keyword, as well as related keywords and backlink data for the top-ranking pages.
- Use this information to identify high-volume, low-competition keywords that you can use to optimize your content.
Price: Free
4. AnswerThePublic
AnswerThePublic is a keyword research tool that generates content ideas based on the questions that people are asking online.
It can help you identify long-tail keywords and phrases that you can target in your content to answer your audience’s questions.
Why like it
- AnswerThePublic provides unique insights into your audience’s search intent and interests.
- You can use the tool to generate content ideas for blog posts, videos, and social media.
- It’s free to use and provides a visual representation of the data.
How it works
- Simply enter a seed keyword, and the tool will generate a visual map of questions that people are asking related to that topic.
- You can filter the results by question type, such as “how,” “what,” “why,” and “where,” and download the data as a CSV file.
Price: AnswerThePublic has both a free and a paid version. The free version provides you with a limited number of searches, while the paid version provides more searches and additional features.
5. Google Trends
Google Trends is a free keyword research tool provided by Google that allows you to see the popularity of a keyword over time.
It is a great keyword research tool for understanding trends in your industry and finding seasonal keywords.
Why Like It
- I like Google Trends because it allows us to see the popularity of a keyword over time.
- This helps us understand trends in our industry and find seasonal keywords that all can target.
How it works
- To use Google Trends, simply enter a keyword or phrase related to your product or service in the search bar.
- The tool will then provide you with a graph showing the popularity of the keyword over time, as well as related queries and topics.
- You can also use Google Trends to compare the popularity of multiple keywords.
- Simply enter the keywords separated by a comma, and Google Trends will provide you with a graph showing their popularity over time.
Price: Google Trends is completely free to use.
Conclusion
Choosing the right keyword research tools for your website can make a significant impact on your SEO strategy.
By using these top 5 free keyword research tools for SEO in 2023 that I’ve discussed, you can find the right keywords for your website and improve your search engine rankings.
Now I would love to hear from you.
Make yourself known by leaving a comment here. I look forward to your response and welcome any other ideas as they emerge!
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